You can control a few things in the design such as changing the typography and colors as well as adding a favicon, and custom logo. This will help customers to recognize you. Another important feature is the translation-ready option that will make your website ready for local as well as global audiences. SEO-friendly codes that are highly optimized for better performance are going to make a lot of difference in the organic traffic coming to your website. So get the ball rolling with this Free Startup WordPress Theme.